Indonesia’s #1 online and mobile marketplace
Indonesia’s #1 online and mobile marketplace, Tokopedia, offers a platform for small and medium businesses to sell their products. The company currently facilitates over 15 million item sales per month. Tokopedia presented Glispa with two challenges:
- To reach more sellers to post their ads
- To reach users to respond to those ads, converting them from users into purchasers
Using a sustainable campaign, which typically lasts a few months, Glispa implemented three stages:
- To begin, Glispa discussed goals with Tokopedia in order to set a benchmark which is then used to measure the success of the campaign.
- A customized distribution plan with Glispa’s premium publishers was then created to generate downloads from the right type of users for the app.
- Glispa’s experienced, Southeast Asia-focused team ran the campaign, making use of data insights from the Glispa Audience Platform.
- Up to 25% purchase rate within 30 days on Android
- Over 76,000 downloads on Android
- Up to 70% purchase rate within 30 days on iOS
- Over 11,000 downloads on iOS