Lifting brand perception

In a series of infographics, we shed the light on the unexpected perks of playables. With more marketers favoring the ad format, it has unraveled more uses than you might think.

It’s a well-known fact that playables are true performance accelerators. Less known: they inevitably help you improve your brand perception. Why should this concern me as a performance marketer, you may ask? The answer lies in the unique brand experience they offer, which deepens people’s purchasing intent. By downloading the infographic you will learn how playables achieve this for your app.


About the author

Guy Saig

Guy Saig

Head of Strategic Media Buying, Glispa

Guy is a mobile marketing specialist and proud father to two dogs. He recently relocated to Berlin from sunny Tel Aviv. His main passion centres around mobile, innovation, and creative marketing. He is experienced in a wealth of mobile marketing positions, ranging from media buying on self-serve platforms to managing programmatic partnerships. One of Guy’s core guiding principles in ad creation is the need to create something a user will find cool and ultimately engage with.

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