In a series of infographics, we shed the light on the unexpected perks of playables. With more marketers favoring the ad format, it has unraveled more uses than you might think.

It’s a well-known fact that playables are true performance accelerators. Less known: they inevitably help you improve your brand perception. Why should this concern me as a performance marketer, you may ask? The answer lies in the unique brand experience they offer, which deepens people’s purchasing intent.

By downloading the infographic you will learn how playables achieve this for your app.