The perfect partnership: How a retargeting company should protect your data

Every app owner  strives to turn their audiences into loyal, valuable customers for their brand. And the fact is, mobile app retargeting strategies remain one of the most effective ways to do this.

To get these strategies right, companies sometimes need to provide partners with their most prized possession: user data.

A word of warning, this information can sometimes be mishandled, used to run campaigns for competitors or even added to other clients’ profiles (so giving it up isn’t something that should be done lightly).