Glispa in Focus: Meet Senior Account Manager and Chinese Mobile Expert, Cherry
Welcome back to Glispa in Focus, where we introduce our dedicated team of international mobile experts! We’re showing you who our Glispa employees are, to give you a better idea of the great minds we have at our global offices.
We’re continuing our blog series today by introducing Cherry, a Senior Account Manager at Glispa focusing on the Chinese mobile market.
Senior Account Manager, China
Which global office:
Where are you from?
Shijiazhuang, Hebei province
What brought you to Glispa?
I first heard about Glispa at a mobile networking event from one of its media buyers— they had worked with several platforms, but noted Glispa with very high regard. Then a few months later, an old colleague of mine joined the company and she also provided great feedback, so when I saw a job opening, I applied.
Tell us a bit about your responsibilities in your team.
As a Senior Account Manager, my main responsibility is to help existing clients promote their apps and optimize the performance of promotional campaigns. This means I have to understand each client’s product profile, be able to provide detailed analysis for appropriate audience targeting, and I need to work with our publisher team to understand traffic insights and match the offering.
What do you like best about your work environment?
The best thing about working at Glispa is the positivity and support of all my colleagues. While we may face different challenges on a day-to-day basis, I always know that when I am dealing with a difficult situation, my colleagues’ positive attitude will encourage me to take a step back and find the best solution.
A personal highlight is when I have achieved or exceeded a client's KPI targets, and have won their trust and praise. The happiest moment is when our advertisers tell us that Glispa’s quality is so good that they’d like to increase their budgets.
Tell us about a significant achievement you are especially proud of.
I was very fortunate to be a part of the tremendous growth of Glispa’s iOS traffic in China. It was an honor for me to have managed and scaled a gaming app that was promoted within China on iOS. It may not have been the biggest campaign for Glispa in China, but it was a milestone for my team and me, and it helped us discover our publishers' amazing potential in the China iOS market.
What makes someone the right fit for the Client Services team?
I think our client services team requires someone who is very attentive to detail and has excellent data analysis skills. Also, since we are a service-oriented team, this person would have to be people-oriented, providing excellent services to our clients, which means being patient and approaching every interaction prepared and ready to assist in any capacity that’s necessary. We take pride in the great relationships that we’ve built with our clients, so anyone who joined our team would have to do the same.
How do you optimize your campaigns for clients on the CS team?
Campaign optimization is easier said than done. From a high level, it looks like you just pause low performance sources and increase high performance sources volume. But when you get into the nitty gritty of it, account managers must have a deep understanding of our products, the client’s app and KPIs, details of publisher traffic, and user behavior of specific audiences. We ingest ALL of this information and then use it to optimize each campaign for every client. It requires a lot of analytical skills.
What unique challenges do you encounter in your everyday work within the Chinese mobile ad tech industry?
Chinese advertisers are good at doing more in-depth data analysis and data privacy is important for them. So, most clients have their own tracking API. Integration with their API is not an overnight thing. Prior to joining Glispa, I did not understood the logic behind ad tracking, but my expertise in this has grown tremendously and, anyway, I love the daily learning I get to do on the job.
Finally, what’s your weekend tip for Beijing?
I am actually very much a homebody, so I like to play PC games at home most weekends. But when friends come to visit me in Beijing, we like to go to 798 Art Zone, which is a venue where a lot of different artists display sculptures and art exhibitions.
If you’re interested in working at Glispa, we’re hiring! Learn more about open positions in our global offices and apply here.