We’re sure Christmas and New Year have been marked in your campaign calendar for a while now. Like every year, app marketers bet high on ad campaigns and app store optimization to catch the attention of people during their holiday habits – be it shopping, gaming or streaming.

You’ll hear a lot of noise and see many competitors in the coming weeks, so you’re probably looking for a new space to advertise your app?

With pre-installs, there’s a simple way to get your app discovered during this busy period – and as a present to you, we’ve put together a quick infographic:


Download your infographic on the new app discovery strategies for Christmas and New Year.


Luca Mastrorocco

Associate VP Global Sales, Glispa

Luca impressed us with his eight years of experience as a sales professional in mobile and online advertising and joined us last year. At Glispa, he makes sure his team provides our partners with meaningful insights and growth strategies. Luca is known for being an exceptional leader, mentor, and coach, whose enthusiasm is very contagious. He also created a company from scratch and raised pre-seed investment. Outside of work, Luca loves scuba diving.