Fraud in focus: A Q&A with Glispa’s Senior Compliance Manager Evgeniia Pshenitcyna

For our Q&A series with industry experts at Glispa, we sat down with…


An untapped mobile advertising channel: What opportunities do OEMs and MNOs offer?

If you’re a mobile advertiser, you can’t afford to ignore the exciting…


Black Friday and Cyber Monday 2018: Is your app marketing strategy ready?

A month prior to the event, the countdown to the weekend of Black Friday and…


White Nights 2018: What’s on the agenda for mobile marketers in Russia?

In our latest #GlispaOnTheRoad blog, we share some insights from a recent…


Engaging Creatives

Play the game, not the field: Mobile strategies for 11/11 and 12/12 2018

Started by Chinese company Alibaba as an anti-Valentine’s day for singletons,…


Retargeting

Why is everyone still talking about mobile retargeting?

Everyone knows the value of retargeting for e-commerce players. You don’t need…


How mobile apps shape the way I travel through Southeast Asia

For our #GlispaOnTheRoad series, we caught up with Julie Huang, Head of…


Are you following these 3 creative steps when making your ad more effective?

With the proliferation of mobile over the past few years, advertising has…


5 critical market changes P2P lending apps should embrace in India

No credit score needed, and one swipe to enable a transaction. In India, a…


Glispa's Guide to DMEXCO 2018: Our highlights from this year’s conference

For those working in the digital space, DMEXCO doesn’t need much of an…