The perfect partnership: How a retargeting company should protect your data
Every app owner strives to turn their audiences into loyal, valuable…
The comeback of creativity: How playables and performance marketing can work together
I’m going out on a limb here – but the current focus on ad effectiveness has…
What I’ve learnt about Ramadan and mobile marketing
I’m hitting the road again – and this time around it’s during the run up to…
Breaking the creative barrier: Why is a flexible ad studio your most powerful tool?
Push it, shake it, rotate it, tilt it – interacting with today’s smartphone…
Where programmatic and performance connect: Our MWC 2019 story
Well that’s it for another fun-filled 4 days in Barcelona. If you’ve been…
Live from MWC 2019: Do you have 5 minutes for 5G?
It’s been a busy, bouncing and breathtaking few days in Barcelona so far. I’ve…
Beyond the install: How to spot mobile ad fraud
The way we acquire users on mobile has changed tremendously during the past…
From Bandersnatch to brands: Are interactive video ads coming to mobile?
Everyone knows that video advertising is one of the most in demand formats for…
Me vs. the machine: A few ways AI is impacting mobile marketing
As the hype around artificial intelligence (AI) grows, the notion that blog…
Infographic: Start optimizing your app earlier with playables
In a series of infographics, we shed light on the unexpected perks of…
