Advertising during the World Cup: Seize the power of the moment

As the World Cup starts, all eyes are on the players and nations who make this…


Casual Connect: Indie game devs’ latest marketing moves

Indie games are known to be setting the tone for mobile market trends and it’s…


Hottest summer trends in mobile ad tech: A panel review

Glispa welcomed the Berlin mobile community to our sunny headquarters in…


Fintech inroads in Indonesia: Ramadan shopping kicks off early this year

Timing is everything, especially for marketers who anticipate one of the most…


GMIC 2018: AI, Blockchain and synergies drive China’s mobile growth

Last week, the world looked at the Chinese mobile innovations at GMIC 2018 in…


MAU 2018: What happened in Vegas?

Our team returned from an incredible three days that is Mobile Apps Unlocked,…


O2O on the rise in India to keep customers engaged

India’s app economy is booming, and it’s increasingly becoming a battlefield…


Top 4 ways to acquire quality users for your app

After having launched your mobile app, you’re probably looking back at a…


MWC 2018: Key trends that will change mobile advertising

The hype has died down, and enough time has passed since the high-energy week…


user engagement

Laser focus on user engagement

Throughout history, advertising has always been about awareness. However, the…