The comeback of creativity: How playables and performance marketing can work together

I’m going out on a limb here – but the current focus on ad effectiveness has…


What I’ve learnt about Ramadan and mobile marketing

I’m hitting the road again – and this time around it’s during the run up to…


Glispa Create - Yellow Splash

Breaking the creative barrier: Why is a flexible ad studio your most powerful tool?

Push it, shake it, rotate it, tilt it – interacting with today’s smartphone…


Where programmatic and performance connect: Our MWC 2019 story

Well that’s it for another fun-filled 4 days in Barcelona. If you’ve been…


Live from MWC 2019: Do you have 5 minutes for 5G?

It’s been a busy, bouncing and breathtaking few days in Barcelona so far. I’ve…


Beyond the install: How to spot mobile ad fraud

The way we acquire users on mobile has changed tremendously during the past…


From Bandersnatch to brands: Are interactive video ads coming to mobile?

Everyone knows that video advertising is one of the most in demand formats for…


Me vs. the machine: A few ways AI is impacting mobile marketing

As the hype around artificial intelligence (AI) grows, the notion that blog…


Infographic: Start optimizing your app earlier with playables

In a series of infographics, we shed light on the unexpected perks of…


The Online Billboard: Why are brands choosing programmatic?

When a discussion starts on “branding campaigns”, I bet there is at least one…