Our Blog

Glispa helps Mission Kongo build a school in Congo

Glispa Partners with Mission Kongo Once Again to Help Build a School in the Congo

With the holiday season quickly approaching, we found ourselves wanting to thank our partners and clients for their continued support throughout the year. However, instead of sending gifts across the…

Mobile Ad Tech trends 2017, from Glispa experts

2017 Trends in Ad Tech: What Can We Expect?

Two years ago, the use of mobile devices worldwide exceeded the use of computers for the first time. Since then, the gap has been growing steadily. Every second person now…

influencer marketing with instagram

The Rise of Influencer Marketing on Instagram

This piece was originally published by our social influencer network, VOLTU, which connects advertisers and social influencers to drive app installs. Check out their blog for more industry expertise including…

Glispa Tech at Heart

Caching Application Data: Choosing the Right Approach for Glispa

This piece is the second post in our new Tech at Heart series, where we look at topics surrounding our technology. Check out our first post which highlights the 5…

Ara_Director of Trading Desk at Glispa

Glispa in Focus: Meet Our Director of Trading Desk, Ara

Welcome back to Glispa in Focus, where we introduce our dedicated team of international mobile experts! We’re showing you who our Glispa employees are, to give you a better idea…

Gaming Personas

How Persona-Based Mobile Game Development and Marketing Drives Success

Gaming remains one of the most lucrative ways to make money in mobile. In fact, around 85% of mobile revenues came from gaming apps in 2015, according to App Annie,…

Glispa Avocarrot acquisition

Ad Tech Pioneer Glispa Boosts Native Monetization Offering and Grows Senior Tech Team with Avocarrot Acquisition

Glispa Global Group strengthened its native advertising monetization business for app developers by recently acquiring Avocarrot, a native advertising supply-side platform (SSP). The platform’s specialization on native ad formats strongly…

Office mascot: Rodney working upstairs in tech

Office Mascots: Introducing Rodney

We’re back with the next edition of Office Mascots! We’ve mentioned how office dogs can improve productivity, reduce stress and play a positive role in office politics. It’s become commonplace…

Glispa yoga class in warrior 2 position

The Benefits of Yoga at the Office

Glispa’s residential yogis experience a range of benefits from doing yoga throughout their week Glispa began offering free yoga classes in June 2016. We have an in-house yoga instructor, Claudia,…

app ranking strategy

4 Key Considerations for your App Ranking Strategy

The main challenge facing all app developers, once they have developed their app, is attracting new users to the app. A number of user acquisition strategies exist alongside sustainable campaigns,…

How Brands Should Measure Ad Engagement Levels

by Freddy Friedman, Chief Product Officer App marketing used to be all about scale: getting as many users into an application as possible at the lowest cost. But technology has…

Watch: Dragon Boat Racing on the River Spree!

Last week, we sent two teams from our Berlin HQ to represent Glispa Global Group in the 2016 Media Cup Dragon Boat races in Berlin. We had a great time…

Glispa in Focus: Meet Head of Controlling, Monica

Welcome back to Glispa in Focus, where we introduce our dedicated team of international mobile experts! We’re showing you who our Glispa employees are, to give you a better idea…

What Makes Mobile Native Ads Work: It’s About More Than Design

by Robert Wildner, VP Media Operations This article originally appeared in Native Advertising Institute. Effective Mobile Native Ads: It’s All About Timing Making Mobile Native Ads a Success Mobile native is…

Office Mascots: Introducing Borni

Everyone knows it: office dogs are great for productivity, stress reduction, and even office politics. Startups and tech giants around the world are relaxing office policies and allowing our four-legged…

Glispa Fraud Analysis & Prevention: Zero Tolerance and Relentless Focus on High Quality Traffic

The fight against mobile advertising fraud is a never-ending endeavor, where it’s critical to step up, take responsibility and collaborate with everyone in the advertising ecosystem (networks, advertisers, publishers and…

How to Forge a High-Powered Career as a Recent Graduate

by Katherine Rummery, VP of Human Resources Congratulations! You’ve completed an important phase of your life and are looking forward to embarking on the next one. If you’re looking to…

Kirill

What Fishing Can Teach Us About App Monetization

by Kirill Tyufanov,Senior Director, SSP This article originally appeared in Entwickler Magazine (in German). The mobile space is complicated: around 2.1 billion smartphones around the world, clocking up over 1…

Glispa in Focus: Meet Director of Business Development, Ashwin

Welcome back to glispa in Focus, where we introduce our dedicated team of international mobile experts! We’re showing you who our Glispa employees are, to you to give you a…

Growing Technical Architecture at Glispa: Five Lessons Learned

by Bastian Quilitz, VP of Technology This piece is the first in our new Tech at Heart series, where we look at topics surrounding our operational and advertising technology. The…

     
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