A month prior to the event, the countdown to the weekend of Black Friday and Cyber Monday 2018 is on – and that means big business for the mobile app marketplace.

Last year, US consumers spent more than 47 million hours in shopping apps on android devices throughout the week of Black Friday. Meanwhile, Cyber Monday became the first $2 billion mobile shopping day in the US.

The industry has long been reacting to people’s expectations with a flood of mobile offers, which can be overwhelming for customers and marketers alike. Now is a good time to pause for a minute and assess a few things you should take advantage of when attracting new users and reconnecting with existing customers during this shopping holiday period.


Download your infographic on the crucial Black Friday and Cyber Monday strategies for 2018.


Mark Bell

Mark is the Senior Content Marketing Manager at Glispa. After starting his career in Bavaria, he moved to Berlin to join the ad tech world and experience life in one of Europe’s most electrifying cities. With an educational background in Journalism and expertise across both internal and external communications, Mark is devoted to ensuring Glispa is a leading voice within the industry.

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