A month prior to the event, the countdown to the weekend of Black Friday and Cyber Monday 2018 is on – and that means big business for the mobile app marketplace.
The industry has long been reacting to people’s expectations with a flood of mobile offers, which can be overwhelming for customers and marketers alike. Now is a good time to pause for a minute and assess a few things you should take advantage of when attracting new users and reconnecting with existing customers during this shopping holiday period.
Mark Bell
Mark is the Senior Content Marketing Manager at Glispa. After starting his career in Bavaria, he moved to Berlin to join the ad tech world and experience life in one of Europe’s most electrifying cities. With an educational background in Journalism and expertise across both internal and external communications, Mark is devoted to ensuring Glispa is a leading voice within the industry.
Related Posts
March 5, 2019
Moment of Truth: Why You Can’t Ignore Customer Experience Initiatives Anymore
MarTech Series
January 8, 2019
New Year predictions: data security, trust and transparency dominate
What's New in Publishing
November 21, 2018
Industry Comments: Why Black Friday is a ‘Golden Opportunity’ for Digital Marketing
PerformanceIn
September 29, 2018
How Shifting Media Buy Away From Google and Facebook Can Lead to More Diversity in Ad Tech
Adweek
September 27, 2018
Industry Comment: Search & Social to be Driving Force Behind Global Ad Spend Growth
ExchangeWire
June 11, 2018
Waking the Sleeping Giants for Mobile Opportunities: Q&A with Itamar Benedy, CEO, Glispa
ExchangeWire