Cannes Lions 2018: Marking a creative turning point for brands and agencies

Cannes Lions, what a trip! One week of talks, meeting partners & clients,…


Casual Connect: Indie game devs’ latest marketing moves

Indie games are known to be setting the tone for mobile market trends and it’s…


Top 4 ways to acquire quality users for your app

After having launched your mobile app, you’re probably looking back at a…


MWC 2018: Key trends that will change mobile advertising

The hype has died down, and enough time has passed since the high-energy week…


user engagement

Laser focus on user engagement

Throughout history, advertising has always been about awareness. However, the…