Bukalapak- Jual Beli Online | Top 25 Overall | #1 Shopping reached in ID

Bukalapak

Shopping Indonesia

The challenge:

glispa was given the task of blasting one of Indonesia‘s leading shopping apps in the ID Google Play Store.

The client not only wanted to dominate the Shopping category ranks but also establish a strong presence in the overall ranks.

The solution:

Using the gBoost app ranking solution, glispa executed a 28-day burst. As the Google Play ranking algorithm is affected by both number of installs and quality it was important to not only drive scale but also engagement, so 2 campaigns were activated.

Incent: More than 80 partners were launched to ensure the necessary volumes were reached.

Non-incent: More than 50 partners were launched to generate quality users to contribute to rank with engagement.

The results:

  • 400k+ installs delivered by glispa in 28 days
  • Top 25 Overall and #1 in Shopping reached
  • 100% organic uplift
  • Increased 30-Day Active Users by 20%
  • 2.5 times higher number of sessions per user
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