SOLUTIONS / Technology

  • There is a unique and diverse set of challenges to effectively harness and manipulate digital media. Our approach to technology is to license best of breed solutions and integrate the data into our proprietary systems in order to deliver meaningful insights and to create operational efficiencies.

    glispa has developed a proprietary knowledge sharing and campaign management system called the WisdomKeeper™. A core function of the system is to take the vast amount of data we collect from our campaigns and visually interpret the results. This enables us to

  • quickly extract insights, set priorities & take action. It is a business intelligence tool built around our processes & helps us identify revenue opportunities for our advertisers & publishers.

    For our agency clients, we have built a tracking & attribution reporting tool called the Spirit System™. It gives advertisers the only way to accurately measure, compare & optimize ROI across all their online marketing activities. By tracking the entire path of events that led to a conversion (not just last click), we are able to show the revenue contribution of each channel &

  • campaign. Advertisers are now able to properly analyze how their online media mix is working together from one integrated view.

Best of Breed

  • Search
    Tool >

    • Google API integration
    • Dynamic creation of ads & campaigns
    • Predictive bid management
    • Process any data format & number of data points
    • Granular campaigns down to single product
    • Automatic updates based on rules
    • Multiple custom filters & rule logic

  • Affiliate Platform >

    • Certified-accurate tracking
    • Independently audited
    • Cutting edge functionality & scalability
    • Real-time, graphical reporting
    • Advanced fraud management tools
    • Product-specific tracking & sales statuses
    • Server-to-server and cookie-less tracking
    • Multi-level subID tracking & reporting
    • Industry-leading architecture & reliability

  • Social Tool >

    • Facebook API integration
    • Efficient bulk campaign creation
    • Create audience templates
    • Performance data by audience segments
    • Optimize to Facebook interactions
    • Automatically rotate creative
    • Seamlessly micro-target audiences
    • Centralized image library

  • Price Engine Tool >

    • Integrated with all major EU engines
    • Process any type of product data
    • Dynamically create optimized feeds
    • Automatic black/white listing by rules
    • Integrated with performance system
    • Filter numerous attributes
    • Handles unlimited number of products

  • Display System >

    • State-of-the-art, real-time bidding platform
    • Access to major exchanges and aggregators
    • Scalable cloud infrastructure
    • Global reach with minimal latency
    • Real-time decisioning, optimization layer
    • IAB-certified ad serving and reporting
    • Sophisticated, granular analytics
    • Anti-fraud and creative control system
    • Complete targeting and retargeting capabilities