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• Berlin, Germany - glispa GmbH, the digital performance marketing agency headquartered in Berlin, has been selected by Toys“R”Us Central Europe as its digital agency of record. The agency will handle all online marketing responsibilities including search, affiliate, price comparison and display channels for Germany, Austria and Switzerland.

  “We selected glispa from a number of agencies due to their results-driven approach to online marketing, “ said Thorsten Wilhelm, Ecommerce Director, Toys”R”Us Central Europe. “They showed tremendous dedication

• throughout the selection process and delivered a very complete strategy that exceeded our expectations.” Avsar Kayi, Ecommerce Marketing Manager, Toys”R”Us Central Europe added, “glispa’s performance-based online marketing experience combined with their strong technical capabilities have already proven to be a huge asset for this large scale project."

  The German and Austrian online shops recently launched and now customers can select from thousands of products for children and babies and order from the comfort of their homes. Online customer reviews and product videos are also available to assist in the buying process. Additionally, customers are not only able to mail the items back for free if they are not satisfied, but they can return or exchange at any Toys”R”Us retail location.

• “We are proud to partner with such an iconic brand as Toys “R” Us. We have developed a wide scope of strategies to not only extend the branddeveloped a wide scope of strategies to not only extend the brand across the digital space, but to achieve highly efficient new customer acquisitions,” said Gary Lin, President, glispa GmbH. “Our team is already hard at work. We are not only focused on launching the campaigns across multiple channels, but also on developing a custom tracking & reporting tool that accurately presents a holistic view of all activities. The system will be able to show true ROI and attribution (customer journey analysis) across all online marketing channels.”

• About Toys”R”Us

  Toys”R”Us, Inc. is the world’s leading dedicated toy and juvenile products retailer, offering a differentiated shopping experience through its family of brands. It currently sells merchandise in more than 1,560 stores in 34 countries. There are 59 stores in Germany, 14 stores in Austria and 6 stores in Switzerland. Headquartered in Wayne, NJ, Toys“R”Us, Inc. employs approximately 70,000 associates worldwide.The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need.