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• International Performance Network increase number of active advertiser campaigns by 155% and are active in 165 countries.

  Success factors include diversification of advertiser portfolio, technology development of proprietary tracking and analytical tools as well as expanding the service portfolio for international advertisers.

  Berlin, Germany – 16. February 2012 - glispa, the international performance network, today announced a record result for 2011. An important success factor was the rapid penetration into new markets. The total amount of active advertiser campaigns grew by 155% and

• as a result the network reached an important milestone with over one billion yearly clicks delivered in 2011. Glispa also grew its international team to 50 people - with 24 nationalities speaking 18 languages mirroring the global growth of the company.

  Tim Nilsson, Managing Director, comments: „Today we are looking at a highly diversified advertiser portfolio where we help our clients acquire new customers online in over 165 countries. Besides the international diversification we attribute a lot of the growth in 2011 and the coming year to the development of new proprietary tracking and analytical tools.”

  Development and implementation of proprietary tracking and analytical tools.
  SpiritSystem™, launched in 2011, is a self-developed tracking and attribution reporting system. It provides ROI-driven insights based on multi-channel reporting,

• attribution data, funnel analysis, product-level data, and lifetime value metrics.

  Wisdomkeeper™, a proprietary knowledge and campaign management system, efficiently manages campaigns and leverages the vast quantity of campaign data produced by its network, enabling intuitive data visualization and analysis to extract key insights, set priorities, monitor fraud, and take action to drive continuous campaign optimization.

  Tim goes on to state, “Offering a full service solution encompassing affiliate, display, social, mobile and search has become increasingly important for our global advertisers in order to control and optimize their online marketing activities. With our full service capabilities and proprietary technology solutions we help our advertisers reach their marketing goals by developing and launching campaigns on a global scale.”

• 2012 is set to be another record year for glispa who predict even higher profitability and faster growth than 2011. The rapid growth plans will continue with the creation of additional 20 positions in Berlin. Some of the key growth drivers in 2012 will include further investment into the BRIC countries, adding new industry experts to the team, and developing new proprietary tools and technologies.

  About glispa

  glispa is an independent, full-service online marketing company based in Berlin. The international team helps advertisers acquire customers in over 150 countries on a performance basis. glispa utilizes a consultative approach and integrates media, creative and technology to deliver measurable results for its clients. For more information, please visit www.glispa.com

• Presscontact
  
  Laura Nuttall - Connected PR
  +33 (0) 680849543
  laura@connectedpr.com

  PR Koordination Deutschland
  
  Eric Eitel
  +491751670891
  me@ericeitel.com