Kunden / Success Stories

  • "glispa’s performance-based online marketing experience combined with their strong technical capabilities has proven to be a huge asset for the launch of our online shops in Europe. They truly understand how to turn audiences into visitors and visitors into buyers!"

    Avsar Kayi

    E-Commerce Marketing Manager

    Toys”R”Us Central Europe

     

  • company description

     

    Toys”R”Us, Inc. is the world’s leading dedicated toy and juvenile products retailer, offering a differentiated shopping experience through its family of brands. It currently sells merchandise in more than 1,560 stores in 34 countries.

     

    challenge

     

    Toys “R” Us is the largest toy retailer in Germany, but did not have an e-commerce site. They wanted to launch online shops in Germany, Austria, Switzerland and acquire incremental customers as efficiently as possible. They needed an agency to devise and execute a comprehensive online strategy that also complemented their offline marketing initiatives.

  • solutions

     
    1. Analyzed & selected key vendors for all online marketing channels
    2. Planned budget, creative concepts & flighting to match offline campaigns & promotions
    3. Setup full tracking to analyze visitor behavior across the entire site & purchase path
    4. Built intelligent tracking & pixel solution to ensure accurate & unique conversion credit
    5. Integrated, customized, automatic sales confirmation process for different affiliate platforms
    6. Optimized product data with refined titles, synonym mapping & language localization
    7. Created dynamically generated top offer banner based on product feed
    8. Recruited top national & international affiliate partners specializing in retail
    1. Launched long-tail search campaign with over 120,000 ad copies and all products
    2. Developed reporting tool to show consolidated ROI & attribution across all online channels
     

    results

     
    • Delivered over 1.6M unique visitors in the first month of shop launch
    • Recruited over 900 top affiliates during first season
    • Contributed to over 75% of total site sales from online marketing
    • Exceeded efficiency goals on affiliate and retargeting channels
    • Generated average click rate of 1.6% with “hot offers” banner set
    • Boosted sales volume by 315% with key affiliates after exclusive promotions